Ireland’s entire business database? 60 percent wrong.
Roger Courtney, CEO of Sunstone Technologies, explains how his “Bespoke Addressable Market” (BAM) rewrites the rules of B2B selling — reclassifying every Irish company to show who’s really trading, where the growth is hiding, and how to stop wasting money on phantom prospects.
Hosted by Conall Ó Móráin, powered by De Facto Shaving Oil — made in Mayo, sold worldwide.
Ireland business data, Irish startups, B2B sales Ireland, Sunstone Technologies, Roger Courtney, Bill Moss Data, Conall O Morain, That Great Business Show, Irish economy 2025, Kilcullen Capital, GDPR sales data, B2B AI targeting, economic intelligence software
Ireland, Dublin, United Kingdom, Europe, Kilcullen, Ringsend
Credit to : That Great Business Show Podcast