Ireland’s public service ads were on another level. Road safety ads, smoking ads, and drug scare messaging in Ireland used fear as a teaching tool in a way that feels almost unbelievable now.
In this video, I break down Ireland’s most terrifying public service ads and how fear was used as public messaging across Irish television and media. From extreme Irish road safety ads that aired pre-watershed, to clinical anti-smoking ads shown on Irish TV, to drug scare stories that appeared in teen magazines instead of commercials, this was a country that believed shock worked.
Credit to : Diane Jennings
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