Social media influencers such as Roz Purcell and Eric Roberts were paid more than €375,000 by state tourism bodies to promote Irish tourist destinations to domestic and overseas audiences this year.
The taxpayer money was granted to online personalities for tourism promotion amid a 6.4pc dip in the overall number of visitors to Irish shores this year compared with last year.
The numbers were obtained by Social Democrats TD Aidan Farrelly, through a Freedom of Information request.
For more on this story, visit the Irish Independent website.
Credit to : Irish Independent
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